Radio / Direct / Design

A cassette that serves as a GPS to guide owners of old Suzuki Vitaras to the dealership to test the new Vitara.

+ 250 media impacts
+ 120 RRSS request
+ 50% test drives

The Suzuki Vitara has the oldest active fleet in Spain, likely due to its durability. This is advantageous for its owners but poses a challenge for sales of the new model.

Therefore, we created Cassette Maps, a series of cassette tapes with pre-recorded directions. These were sent to owners of older models to guide them from their homes to the nearest Suzuki dealership for test-driving the new Vitara.